At last the square we are going to utilize for credit card payments is in and products are ordered and final assembly will begin shortly. After much research and consulting with various distributors we have finally found the perfect small plastic container we have been looking for! We have ordered 100 of the containers (costing about .30 per container) and the breathalyzers. Now we will be able to attach taxi numbers to the container without jeopardizing the instructions on the product; maybe not perfection but most definitely progress!
In addition to these production efforts we have been constantly been updating and revisiting our business model canvas. We have contacted MADD and are attempting to add them as a new Key Partner to our business. If they agree to our proposal, we would love to provide them with 5% of out proceeds and attach their label to our product. It is our hope to save his or her life and the lives of others, while also contributing to the fight against drunk driving.
While waiting for the product to finalize we are beginning to seriously market and advertise the product, via making a facebook page for people to see with fact about the dangers of drunk driving. We are also going to begin pitching to bars to buy our product and are trying to get approval to sell on campus due to the fact that the product isn't a breathalyze in the sense to see how high one is, but a device that is pass/fail.
